Unlike other business ventures, online sports betting industry is believed to see the light of day even in the faced a near economic shutdown. Contributing massive popularity and profits to the industry are its improved and wider options given to bettors. An activity as unpredictable and exciting as sports betting is made even more enticing because it can now be done online. No matter where you are around the world, as long as you have an internet access and a betting site account to boot, you can already wager and make sports bets.The industry remains unaffected by the slowing down of the world financial wheel. While big companies like AIG, Dell and Ford find themselves drowning amidst the economic recession, casinos and their online versions still maintain an upbeat market. This jarring observation of the gambling industry got many people asking—Why is betting such a resilient business?The answer to this question lies in the strange dynamic between online sports betting per se and thousands of people leeched into this industry.Bettors are the thrusts of this industry.Betting enthusiasts and sports aficionados are impulsive by nature and are willing to go the extra mile to feed their interest. Because of this, the industry is still replete with resources and a huge market base. Simply put, as long as there are bettors, online wagering will not only survive but thrive any economic condition.Bettors’ needs are met by online betting sites.In the world of gambling, an increase in demand automatically means an increase in supply. Together with the high rise in wagering volumes comes the upshot of online sports betting sites. Just last year, 20 more betting sites were launched to meet the growing demands of bettors. There is also an increase in demands for solutions needed to run the machinery of online bookies like call center solutions and price per head data solutions. What is even more interesting is the fact that the industry gained a 12% revenue growth last when the glitch in the economy was at its peak. These growing numbers are indeed commendable considering that companies left and right are hit to the hilt by the economic crisis.The behavior and preferences of its target market are important springboards that propel the industry to success. Online sports betting is leveraged and enriched by a number of site points where sports lovers can place their bets. These two factors produce positive hydra-like effects on the industry’s profitability. In a nutshell, it owns its ability to dodge the bullets thrown by the economic meltdown because of its strong hold on its market.